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How to Create Buzz and Stimulate Word-of-Mouth Marketing, An Interview with Bob Baker

artists-marketing-business-academy-interview-with-expertsCreate Buzz

On this call, author and speaker Bob Baker dissected and examined buzz and the elusive qualities that create ideas that spread.

Here are just some of the topics Debra and Bob discussed:

  • The four stages of successful viral marketing
  • Lesson from the book “Made to Stick: Why Some Ideas Survive and Others Die”
  • The 3 things an effective brand identity must communicate to cut through the clutter
  • The role of innovators and early adopters
  • Buzz marketing secrets from “The Secret”
  • How to make your talents and creativity “spreadable”

Additional Resources for this Interview:

Additional ArtistsMBA Classes on this Topic

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Bob Baker

marketing, word of mouthBob Baker is an author, musician, and workshop leader who is dedicated to helping musicians, authors, and creative people of all kinds get exposure, connect with fans, and increase their incomes through their artistic passions. Bob’s books include “Guerrilla Music Marketing Handbook,” “Unleash the Artist Within,” “Branding Yourself Online,” “The Newbie’s Guide to Book Marketing and Self-Publishing,” and more.

For hundreds of music marketing tips, visit Bob’s Website

Meetup.com Creating Community in Your Community

social media, networkingMeetup.com was mentioned in response to a question from the March 2009 Ask Coach Debra call.  The question was about finding and/or building community with fellow artists.  I have found meetup to be an incredible tool for finding and creating community centered around common interests. I have been both a Meetup organizer with my Bay Area Music Business Success Meetup and a frequent participant at other people’s Meetups.

Meetup is the world’s largest network of local groups. Meetup makes it easy for anyone to organize a local group or find one of the thousands already meeting up face-to-face. More than 2,000 groups get together in local communities each day, each one with the goal of improving themselves or their communities.

Meetup’s mission is to revitalize local community and help people around the world self-organize. Meetup believes that people can change their personal world, or the whole world, by organizing themselves into groups that are powerful enough to make a difference.

Check out Meetup.com

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Debra Recommends AWeber – Email Marketing at it’s Best

email, marketing, InternetAWeber is a supercharged email marketing tool. Priced competitively, it allows for more targeted marketing than some of the other tools I’ve recommended. However, if you tend to get completely overwhelmed by technology, I wouldn’t recommend starting here. They’ve significantly improved their interface friendliness, but it can still be a bit overwhelming. But take a look, it’s free to try.

Aweber is a very powerful tool with backend interface with WordPress and 1ShoppingCart, and the ability to really parse your contacts into different lists.

But it’s a learning curve.

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Multiple Streams of Income

msociI’ve been following this model in building my business and it has made a tremendous impact on my income, on my success with my clients and on how much fun I have working!

While these products are primarily focused on Coaching or Service and Consulting businesses, I’ve very successfully coached my clients in the Arts and Entertainment Industry to apply these concepts to their businesses.

I’ve also been teaching this business model in several classes recorded for the Artists Marketing & Business Academy.  And I’ve delivered the Multiple Streams of Art / Music Income workshop in Industry Conferences across the country.

Buy Multiple Streams of Income now (click through to the “Store” for the book.

Debra Recommends Blue Ocean Strategy

Debra Russell recommends, business success, niche marketing, multiple streams

How to Create Uncontested Market Space and Make Competition Irrelevant

by W. Chan Kim and Renee Mauborgne

The concept of the Membership class – Create Your Own Pond – is founded on the work in this book.

Amazon’s review:

Kim and Mauborgne’s blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike “red oceans,” which are well explored and crowded with competitors, “blue oceans” represent “untapped market space” and the “opportunity for highly profitable growth.” The only reason more big companies don’t set sail for them, they suggest, is that “the dominant focus of strategy work over the past twenty-five years has been on competition-based red ocean strategies”-i.e., finding new ways to cut costs and grow revenue by taking away market share from the competition. With this groundbreaking book, Kim and Mauborgne-both professors at France’s INSEAD, the second largest business school in the world-aim to repair that bias. Using dozens of examples-from Southwest Airlines and the Cirque du Soleil to Curves and Starbucks-they present the tools and frameworks they’ve developed specifically for the task of analyzing blue oceans.

They urge companies to “value innovation” that focuses on “utility, price, and cost positions,” to “create and capture new demand” and to “focus on the big picture, not the numbers.” And while their heavyweight analytical tools may be of real use only to serious strategy planners, their overall vision will inspire entrepreneurs of all stripes, and most of their ideas are presented in a direct, jargon-free manner. Theirs is not the typical business management book’s vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Buy this book now

Debra Recommends Blogwild! – Key to a Successful Business Blog

by Andy Wibbels

blogging, InternetThe world seems to have gone blogwild. More and more personal blogs appear every day, and businesses large and small are realizing that blogging can be a dynamite sales, marketing, and communications tool. Blogs are cheap to set up and operate, and they can humanize a company’s image, start the buzz on a new product, and get instant customer feedback.

Do you have a blog? Does your business? It’s not too late to get started. Written by a well-known blogging expert and evangelist, Blogwild! walks would-be bloggers through the entire process and shows you just how easy it is to get up and running. More than just Blogging for Dummies, this humorous and indispensable book includes:

  • a brief history of where blogs came from, where they are now, and where they’re going
  • eight keys to a successful business blog
  • everything you ever wanted to know about blog software
  • the latest trends in multimedia blogging with audio and video
  • five necessary elements of your blog’s persona,

and lots more!

With Blogwild! you’ll discover that wildly effective blogging is within the reach of every business.

Buy this book now

Multiple Streams Step 4: Develop Your Product Funnel

Artists MBA, Professional ProgramIn steps 1 through 3 of the Multiple Streams of Art Income business model, we’ve looked at who your clients and customers are and what they want and need and how do you provide the solutions in a truly unique fashion.

This step is about how you provide those solutions – your product funnel.

In this class, you will discover:

  • How to design a product funnel
  • How to price your products
  • How to use your products to create fan loyalty

Most people create products haphazardly – this step was about how to use your Vision of your business and career to create products that lead your customers deeper into relationship with you and create lifelong fans.

Additional Resources for this Class:

Prerequisite Classes:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to login.

Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

Read the Class Transcript

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Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today


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Next Class:

Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.


Thank you for your interest. This content is visible to ArtistsMBA Foundation Program members only. Click here to login.

Multiple Streams Step 3: Find Solutions

Artists MBA, Professional ProgramIn steps 1 and 2 of the Multiple Streams business model, you’ve chosen your niche and discovered their problems, needs and desires, as well as the language they particularly use to describe those things.

Now that you know their problems, the next step is to explore how you are the perfect and best solution to those problems. How do you uniquely fulfill their needs and desires? And, perhaps, most importantly, how do you use their language to express your value to them?

In this class you’ll discover:

  • How to think of your products and services through your Market’s eyes
  • The difference between Benefits and Features
  • How to solve their problems without selling yourself out

Additional Resources for this Class:

Prerequisite Classes:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to login.

Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

Read the Class Transcript

Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to login.

Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today


Thank you for your interest. This content is visible to ArtistsMBA Foundation, Professional Program members only. Click here to login.

Next Class:

Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.


Thank you for your interest. This content is visible to ArtistsMBA Foundation Program members only. Click here to login.

Debra Recommends Folk Venue List Serve

A list serve for folk venue promoters – primarily a place for them to discuss amongst themselves the issues that they face as venues.

This is NOT  a good place to promote your act – but is useful for market research.  This is a great place for a musician to lurk and find out what are the problems, needs, and desires of acoustic venue bookers.  The better to be able to solve their problems and fulfill their needs and desires – making you a more attractive act to book.

Folk Venue List-Serve

Debra Recommends FOLKDJ List Serve

FOLKDJ-L is an electronic discussion group for DJs and other people interested in all folk-based music (bluegrass, old-time, traditional balladry, traditional international music, singer-songwriters, etc.) on the radio.  It is primarily a place where DJ’s post their play lists.

With over nine hundred subscribers from all corners of the earth, this can be a useful resource for finding the DJ’s who might play your music (by researching their taste and tendencies).  This is NOT a place to promote yourself.

http://www.folkradio.org