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Multiple Streams Step 2: Elicit Their Problems

Artists MBA, Professional ProgramIn Step 1 of the Multiple Streams of Art/Music Income Model, you chose your niche.

Now that you know who you’re marketing to, the next step is to Elicit Their Problems. What does your ideal customer most NEED? WANT? DESIRE? What drives him or her?

This vital step begins to establish your relationship with your prospects. It also will impact every aspect of your business: your product creation, your marketing plan and how you distinguish yourself from your competition in the minds of your clients.**

In this powerful class you will:

  • Clear the one big belief that will sabotage your career
  • Learn 3 ways to explore what your niche wants, needs, desires
  • Discover the 2 most important questions to ask them, now that you have their attention
  • Learn how to apply this concept to both the End Buyer (your fans) and the B2B* Buyer (the venue owner, gallery owner, A&R, etc.)

 

* B2B = Business to Business
** Clients – Art is a service industry. Your clients are your fans and everyone who interacts with your art.

Additional Resources for this Class:

Prerequisite Classes:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to login.

Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

Read the Class Transcript

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Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today


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Next Class:

Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.


Thank you for your interest. This content is visible to ArtistsMBA Foundation Program members only. Click here to login.

Multiple Streams Step 1: Niche Picking

Artists MBA, Professional ProgramWhat is a Niche, really?  And why is everybody talking about Niche Marketing?

Designing your marketing around a Niche can enable you to have a major impact on a small budget.  Since most Artists are working with a limited to non-existent marketing budget – Niche Marketing can give you a tremendous advantage over your competition.

In this class on the critical first step of the Multiple Streams of Art Income marketing approach, you’ll learn:

  • What is a niche, really and how does it apply to my business?
  • How do I pick my niche?
  • OK – I’ve chosen my niche, now what?

Additional Resources for this Class:

Prerequisite Class:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to login.

Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

Read the Class Transcript

Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to login.

Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today


Thank you for your interest. This content is visible to ArtistsMBA Foundation, Professional Program members only. Click here to login.

Next Class:

Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.


Thank you for your interest. This content is visible to ArtistsMBA Foundation Program members only. Click here to login.

Creating Your Niche – A Conversation with Nancy Moran

artists-marketing-business-academy-interview-with-expertsEverybody says you have to have a niche. But how do you create a unique and profitable niche that suits you?

In this month’s Interview with an Expert, we’ll be interviewing successful performer Nancy Moran. We are talking with Nancy about niche marketing – one of her favorite topics.

We’ll examine some real-life case studies of musicians you’ve probably never heard of who are making a whopping full-time living doing music and nothing else! And we’ll discuss a zillion different ways to brainstorm, create, and discover new ideas that can help you develop your own niche.

Additional Resources for this Interview (quotes are hers):

[This book gets rave reviews on Amazon even from non-musicians as a comprehensive guide to packaging and successfully selling any form of art or information]

(Nancy: “I said on the recording that I thought “3” was spelled out…oops! I was wrong.”)

Additional ArtistsMBA Classes on this Topic

Listen to the Interview:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to login.

Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.


Thank you for your interest. This content is visible to ArtistsMBA Foundation Program members only. Click here to login.

Read the Interview Transcript

Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to login.

Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today


Thank you for your interest. This content is visible to ArtistsMBA Foundation, Professional Program members only. Click here to login.

Nancy Moran

niche marketing, business, sales Nancy Moran is a professional singer and independent performing songwriter who hasn’t had a “day job” since 1991. Instead, she has released four CDs on her own Azalea Music Group label and currently tours the country as a member of the highly acclaimed, all-female folk troupe, The Four Bitchin’ Babes. She is a frequent keynote speaker and workshop leader on music business topics at national music conferences such as NSAI’s Spring Symposium, TAXI’s Road Rally, 2NMC, and SGA Week. She is an instructor on SongU.com, the co-author of the audio series “The Songwriter’s Survival Kit,” and the former Assistant Editor of American Songwriter magazine.