Rising Star Systems

Debra Recommends Blue Ocean Strategy

management, business

Kim and Mauborgne’s blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike “red oceans,” which are well explored and crowded with competitors, “blue oceans” represent “untapped market space” and the “opportunity for highly profitable growth.”

Debra Recommends Blogwild! – Key to a Successful Business Blog

blogging, Internet

The world seems to have gone blogwild. More and more personal blogs appear every day, and businesses large and small are realizing that blogging can be a dynamite sales, marketing, and communications tool. Blogs are cheap to set up and operate, and they can humanize a company’s image, start the buzz on a new product, and get instant customer feedback.

Debra Recommends 1ShoppingCart

sales, Internet

But if you’re like me and you want something that requires very little programming to customize the look and feel. And a system that offers all the bells and whistles you want and need from your shopping cart – this is a great solution!

Multiple Streams Step 4: Develop Your Product Funnel

income, products, sales

Most people create products haphazardly – this step was about how to use your Vision of your business and career to create products that lead your customers deeper into relationship with you and create lifelong fans.

Multiple Streams Step 3: Find Solutions

Artists MBA, Professional Program

In steps 1 and 2 of the Multiple Streams business model, you’ve chosen your niche and discovered their problems, needs and desires, as well as the language they particularly use to describe those things. Now that you know their problems, the next step is to explore how you are the perfect and best solution to those problems. How do you uniquely fulfill their needs and desires? And, perhaps, most importantly, how do you use their language to express your value to them?

Debra Recommends Folk Venue List Serve

A list serve for folk venue promoters – primarily a place for them to discuss amongst themselves the issues that they face as venues. This is NOT a good place to promote your act – but is useful for market research.