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Debra Recommends Book Yourself Solid

Debra Russell recommends, business success, niche marketing, multiple streams of incomeSuccess in Your Service Business

by Michael Port

I use many of Michael’s stratagies in my own coaching business.

Amazon’s review:

A complete instructional guide for starting and growing a successful service business.  It gives you simple, yet effective techniques for creating relentless demand and endless leads.  It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships.  If you want to take your service business to the next level, start here and Book Yourself Solid.

Buy Book Yourself Solid now

Debra Recommends Blue Ocean Strategy

Debra Russell recommends, business success, niche marketing, multiple streams

How to Create Uncontested Market Space and Make Competition Irrelevant

by W. Chan Kim and Renee Mauborgne

The concept of the Membership class – Create Your Own Pond – is founded on the work in this book.

Amazon’s review:

Kim and Mauborgne’s blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike “red oceans,” which are well explored and crowded with competitors, “blue oceans” represent “untapped market space” and the “opportunity for highly profitable growth.” The only reason more big companies don’t set sail for them, they suggest, is that “the dominant focus of strategy work over the past twenty-five years has been on competition-based red ocean strategies”-i.e., finding new ways to cut costs and grow revenue by taking away market share from the competition. With this groundbreaking book, Kim and Mauborgne-both professors at France’s INSEAD, the second largest business school in the world-aim to repair that bias. Using dozens of examples-from Southwest Airlines and the Cirque du Soleil to Curves and Starbucks-they present the tools and frameworks they’ve developed specifically for the task of analyzing blue oceans.

They urge companies to “value innovation” that focuses on “utility, price, and cost positions,” to “create and capture new demand” and to “focus on the big picture, not the numbers.” And while their heavyweight analytical tools may be of real use only to serious strategy planners, their overall vision will inspire entrepreneurs of all stripes, and most of their ideas are presented in a direct, jargon-free manner. Theirs is not the typical business management book’s vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Buy this book now

Debra Recommends Blogwild! – Key to a Successful Business Blog

by Andy Wibbels

blogging, InternetThe world seems to have gone blogwild. More and more personal blogs appear every day, and businesses large and small are realizing that blogging can be a dynamite sales, marketing, and communications tool. Blogs are cheap to set up and operate, and they can humanize a company’s image, start the buzz on a new product, and get instant customer feedback.

Do you have a blog? Does your business? It’s not too late to get started. Written by a well-known blogging expert and evangelist, Blogwild! walks would-be bloggers through the entire process and shows you just how easy it is to get up and running. More than just Blogging for Dummies, this humorous and indispensable book includes:

  • a brief history of where blogs came from, where they are now, and where they’re going
  • eight keys to a successful business blog
  • everything you ever wanted to know about blog software
  • the latest trends in multimedia blogging with audio and video
  • five necessary elements of your blog’s persona,

and lots more!

With Blogwild! you’ll discover that wildly effective blogging is within the reach of every business.

Buy this book now

Debra Recommends 1ShoppingCart

All Your Shopping Cart Needs in One Place!
Debra Russell recommends, shopping cart, internet marketing, sales and marketing

I use 1ShoppingCart and it solved so many problems for me out of the gate, I didn’t mind the expense.

Now, if you’re good at html, programming and what not – you could probably use one of those free shopping carts that comes with your web host.  Or bring in Zen Cart or one of the other shopping carts out there.

But if you’re like me and you want something that requires very little programming to customize the look and feel.  And a system that offers all the bells and whistles you want and need from your shopping cart – this is a great solution!

  • Flexible Shopping Cart
  • Single Page Checkout
  • Real-Time Shipping
  • Physical & Digital Products
  • SSL Secure Checkout
  • Custom Tax & Discounts
  • Track Orders & Payments
  • Online & Offline Payments
  • Affiliate Program
  • Up-sells & Cross-sells

Debra Recommends Audio Acrobat – Easy Audio!


AudioAcrobat!

Create Audio for your website, record teleclasses, testimonials, podcasts – quickly, easily, and inexpensively.  No equipment to buy.  No special skills necessary.  I’ve built my entire Artists Marketing & Business Academy based on this tool!

Multiple Streams Step 4: Develop Your Product Funnel

Artists MBA, Professional ProgramIn steps 1 through 3 of the Multiple Streams of Art Income business model, we’ve looked at who your clients and customers are and what they want and need and how do you provide the solutions in a truly unique fashion.

This step is about how you provide those solutions – your product funnel.

In this class, you will discover:

  • How to design a product funnel
  • How to price your products
  • How to use your products to create fan loyalty

Most people create products haphazardly – this step was about how to use your Vision of your business and career to create products that lead your customers deeper into relationship with you and create lifelong fans.

Additional Resources for this Class:

Prerequisite Classes:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to login.

Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

Read the Class Transcript

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Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today


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Next Class:

Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.


Thank you for your interest. This content is visible to ArtistsMBA Foundation Program members only. Click here to login.

Multiple Streams Step 3: Find Solutions

Artists MBA, Professional ProgramIn steps 1 and 2 of the Multiple Streams business model, you’ve chosen your niche and discovered their problems, needs and desires, as well as the language they particularly use to describe those things.

Now that you know their problems, the next step is to explore how you are the perfect and best solution to those problems. How do you uniquely fulfill their needs and desires? And, perhaps, most importantly, how do you use their language to express your value to them?

In this class you’ll discover:

  • How to think of your products and services through your Market’s eyes
  • The difference between Benefits and Features
  • How to solve their problems without selling yourself out

Additional Resources for this Class:

Prerequisite Classes:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to login.

Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

Read the Class Transcript

Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to login.

Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today


Thank you for your interest. This content is visible to ArtistsMBA Foundation, Professional Program members only. Click here to login.

Next Class:

Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.


Thank you for your interest. This content is visible to ArtistsMBA Foundation Program members only. Click here to login.

Alternative Marketing for Visual Artists Presented by Art Business Consultant and Coach, Martha Zlatar

artists-marketing-business-academy-interview-with-expertsMainstream art galleries are not the only way to sell your artwork. Actually most successful visual artists do not make the majority of their sales from galleries.

Designed specifically for visual and spatial artists, this workshop will get you thinking outside of the gallery so you can find alternative spaces for your artwork.

In this class you will discover:

  • Types of galleries: Non-profit vs. Mainstream vs. Edgy Cutting Edge
  • Is the gallery system right for you?
  • How your goals help define your venue (exposure vs. sales)
  • Ways to take your art on tour (from hotels, to banks to building lobbies)
  • Possible alternative strategies for your art career.

I want to personally thank Martha – a fellow Artists Marketing & Business Academy member – for stepping in for me while I’m in Los Angeles expanding my coaching skills.

Additional Resources for this Interview:

Additional ArtistsMBA Classes on this Topic:

Listen to the Interview:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to login.

Read the Interview Transcript

Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to login.

Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today


Thank you for your interest. This content is visible to ArtistsMBA Foundation, Professional Program members only. Click here to login.

Martha Zlatar

visual artist, marketingAs an Art Business Consultant, Ms. Zlatar advises emerging and mid-career visual artists and performers on realizing their artistic and financial goals. She coaches on clarity of vision, relationship with money, gallery representation, alternatives to the gallery scene, time management, and many other issues relevant to art entrepreneurs.

Her passion for business, psychology and the arts led her to launch ArtMatch, an art business consulting and coaching practice that supports artists in becoming more business savvy so they can sustain themselves through their artistry.

Ms. Zlatar comes with 20 years of diverse business experience in Market Research, International Business, Event Management & Promotion, Training and Meeting Facilitation and Art Business Consulting (New York City, Brussels, New Orleans and San Francisco). Aside from running her private practice, she is the Artist Outreach Consultant for the Small Business Development Center in San Francisco and Oakland. She also lectures on the Business of Art and Locating New Markets for Art at various organizations in the Bay Area.

Her eclectic background brings a fresh and new perspective to the business world and the Arts Community. Ms. Zlatar is originally from Latin America, has a degree in Marketing, an MBA, is fluent in Spanish and French and is an avid photographer and improviser.

Debra Recommends How to Be Your Own Booking Agent

Debra Russell recommends, performing arts, touring, booking, music promotionHow To Be Your Own Booking Agent: THE Musician’s & Performing Artist’s Guide To Successful Touring
by Jeri Goldstein

This book will get you on the road, making more money, booking better gigs, with more press while playing to larger audiences.

“As an Independent Musician or Performing Artist Managing Your Own Career and Booking Your Own Tours, and You Want to Take It to the Next Level, You Need to Know How To…”

  • Increase your performance fees by 20-50% each year
  • Create marketing materials that get you gigs and press
  • Book tours more strategically to build your audience
  • Open new performance markets and still make money
  • Use the advice of industry professionals to boost your career

This is one of the best “How To” guides for booking yourself both locally and as a touring act.

Save

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Debra Recommends Folk Venue List Serve

A list serve for folk venue promoters – primarily a place for them to discuss amongst themselves the issues that they face as venues.

This is NOT  a good place to promote your act – but is useful for market research.  This is a great place for a musician to lurk and find out what are the problems, needs, and desires of acoustic venue bookers.  The better to be able to solve their problems and fulfill their needs and desires – making you a more attractive act to book.

Folk Venue List-Serve