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Sales and Marketing Resources

The Sales and Marketing Hat includes:

It overlaps somewhat with the Creative Hat, because often when you are wearing your Marketing Hat, you are implementing the branding and identity you created using your Creative Hat.

  • Google Apps for Business Google Applications is a web 2.o solution for email, calendar and more. I've been using it for my business for about 9 months now and I've been very happy so far. I was using Microsoft Outlook, but when I would search for an email it would literally take 5-10 minutes. And with Google, without getting rid of any of my 10,000+ emails, it takes me under 5 seconds to find an email.
  • Systems Creation - Work Smarter, Not Harder Ever feel like a rat on a wheel, spinning and spinning and not getting where you want to go? A great way to get off the wheel is to set up systems that automate your business. Anything you do more than twice in your business will be easier, faster, and simpler to delegate if you systematize it.
  • The E-Myth Revisited The brilliance of Gerber's approach to systematizing your business has made a significant difference in my success and the success of my clients.
  • Working Smarter, Not Harder In February, we did a call for the Artists Marketing & Business Academy called, “Create Systems – Work Smarter, Not Harder” to begin to address one of the key mistakes artists make in their business. The essence of this mistake is to think of yo...