The Marketing Cycle with Music Marketing Expert Bobby Borg
In the old paradigm of the Music Business, the Record Company took care of the marketing and the Artist took care of the music.
Those days are dead and gone – It’s a DIY Music Business.
So what do you need to know in order to handle marketing your music?
In this class taught by Special Guest, Bobby Borg, you will discover:
- Important marketing concepts and terms,
- The Ten Principles of New Music Marketing,
- How to organize your thoughts into a detailed Marketing Plan of Attack
Join Bobby as he shows you how to create and execute your marketing plan effectively.
Additional Resources for this Interview:
- The One Page Business Plan by James T. Horan, Jr.
- Goals and Actions and Strategies – Oh, MY!
- Goals and Success
- Create Your Vision Master Class
- Niche Marketing – How Thinking Small can Payoff BIG!
- Execution: The Discipline of Getting Things Done by Larry Bossidy, Ram Charan, and Charles Burck
- Outliers by Malcolm Gladwell
- UCLA Extension
- Musicians Institute
Additional ArtistsMBA Classes on this Topic
- Marketing 101
- Niche Marketing – How Thinking Small can Payoff BIG!
- How to Use Feedback
- Goals that Get Results
- Branding 101
- How to Write the Dreaded Business Plan
- S.P.E.C.I.A.L. Step 4: How to Create the Plan
- S.P.E.C.I.A.L. Step 5: Implement the Plan
Listen to the Interview:
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Bobby Borg
As a Major label, Independent, and DIY recording/touring artist, Bobby Borg has over 20 years experience in the trenches working with some of the most respected management firms, A&R representatives, music producers, music publishers, equipment manufacturers, songwriters, and journalists. He is a graduate of Berklee College of Music with a BA in Professional Music, a graduate of UCLA Extension with a certificate in Instructor Development and Marketing Management, and a graduate of a number of UCLA certificate classes in business, writing, math, psychology, computer science, and music business.
Today, he is the owner of a thriving music consulting company where he speaks with clients around the country and is a regular guest speaker at major music industry events. As a music business instructor, Borg teaches at Musicians Institute where he held the chair of the music business department, as well as at UCLA where he sits on the board of entertainment studies and received the 2011 Instructor-of-the-Year award for his work in music publishing and music marketing courses. Borg was named Vice President of Special Events for The American Marketing Association and awarded the Volunteer of The Year Award in 2012. He is the author of:
- Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget (Music Pro Guides)
- Business Basics for Musicians: The Complete Handbook from Start to Success (Music Pro Guides)
- The Musician’s Handbook, Revised Edition: A Practical Guide to Understanding the Music Business (Musician’s Handbook: A Practical Guide to Understanding the Music)
As well the author of over 1000 music business articles published in journals around the globe.
