Artists MBA, Professional Program

Multiple Streams Step 6: Convert Prospects

Artists MBA, Professional ProgramA lot of marketing and sales programs talk about how to Drive Traffic – and we cover that critical area in Step 5.  But if all you do is get people to “Like” your Fan Page or even sign up on your email list – you will not succeed.

The key to success in your business is to engage with your prospects.  You must convert them into customers and from there into clients and fans.  So how do you convert prospects into customers, clients and fans?

In this class you’ll learn:

  • The importance of WIIFM
  • How to build rapport to create a buying environment
  • How to overcome your resistance to asking for the sale

Having big numbers on your Facebook Fanpage, Twitter followers, Instagram or even your email list won’t fill the seats, pay the bills or create your successful career.  You have to convert prospects into customers.

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