WordPress Website Essentials with Jesse Petersen
You’ve heard me say it again and again, you need your own website. A Facebook or ReverbNation page isn’t enough. To succeed in the 21st Century, you must have a web presence all your own.
For most people there are 3 obstacles to creating their own website and in my experience, WordPress solves all three.
In this Interview with an Expert call, I’ll be talking with Jesse Petersen. We’ll look at how WordPress dissolves the biggest website obstacles. And answer the biggest questions you have about creating a WordPress Website that announces your business on the Internet and makes it fun, easy and attractive for your fans, clients and customers to play with you and buy from you.
In this Interview you’ll learn:
- The three obstacles to a web presence and how WordPress solves them
- How to get started with WordPress
- The 5 most important WordPress Plugins
And so much more. Take it from this died-in-the-wool technophobe – WordPress makes the website manageable! And Jesse makes it understandable!
Additional Resources for this Interview:
- Blubrry PowerPress Podcasting plugin
- Viper’s Video Quicktags Plugin
- HostGator
- 1and1.com (I used to use this site for URL Registration. Now I use registercheaper.com)
Additional ArtistsMBA Classes on this Topic:
- Marketing 101
- Internet Marketing 101
- Branding 101
- Internet Marketing and Social Media –Waste of Time or Key to Success in the New Music Business?
Listen to the Interview:
Thank you for your interest. This content is visible to ArtistsMBA Foundation, Professional, Mastery Program members only. Click here to login.Read the Interview Transcript
Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today
Jesse Petersen
Jesse has been using WordPress since “the good old 1.x days” of its development and has seen it grow from something that once took a moderate amount of techno-savvy to choose a theme into the wonderful software that it is now; with one-click updating and uploading. Over the years, he has broken his sites and his themes hundreds of times and learned a new trick every time.
In 2008, he left corporate America to become the Support Manager at iThemes, a theme development shop out of Oklahoma; working remotely from his home in sunny Florida. It was during this time that he encountered thousands of bad WordPress installation issues, server issues, theme issues, and more. That found him quite the following of people eager to get quick, easy fixes to their WordPress problems and he always seemed to have an answer within minutes.
In February 2009, he went out on his own, forming Petersen Media Group, LLC to launch his own WordPress services company. He currently has over 100 small business and blogging clients from England to Hawaii to Tibet. His services, while very specialized in his area of greatest expertise, draw from many areas of his experience and allow him to be the complete package for those clients who want it all: logos, branding, social media training, and website design and development. This breadth of knowledge makes Jesse an excellent choice for drawing in the big picture for his clients and guiding them in the right direction, whatever their needs are or budget allows: they are certain to get a straight answer.
