Artists MBA, Professional Program

Multiple Streams Step 3: Find Solutions

Artists MBA, Professional ProgramIn steps 1 and 2 of the Multiple Streams business model, you’ve chosen your niche and discovered their problems, needs and desires, as well as the language they particularly use to describe those things.

Now that you know their problems, the next step is to explore how you are the perfect and best solution to those problems. How do you uniquely fulfill their needs and desires? And, perhaps, most importantly, how do you use their language to express your value to them?

In this class you’ll discover:

  • How to think of your products and services through your Market’s eyes
  • The difference between Benefits and Features
  • How to solve their problems without selling yourself out

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